Privacy Policy
This Privacy Policy describes how Emirates Strength & Fitness ("we", "our", or "us") collects, uses, and discloses information when you visit, use, or make a purchase from our online platform, including our website and related services (collectively, "this service"). By visiting or using this service, you agree to the terms of this Privacy Policy.
Information We Collect:
We collect various types of information in connection with the services we provide.
Personal Information You Provide:
This includes information you directly provide to us, such as your name, email address, phone number, postal address, payment information (handled securely), date of birth, and potentially health-related information necessary for participation in fitness programs, assessments, or physiotherapy (with your explicit consent where required by law). This information is collected when you register for an account, book sessions, make purchases, sign up for newsletters, complete forms, or communicate with us.
Information Collected Automatically:
When you access or use our site, we may automatically collect certain information about your device and usage. This includes IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and information about your interaction with the site. This data helps us understand how our site is used and improve our services.
Information from Other Sources:
We may receive information about you from third parties, such as payment processors, or through integrations with other services you use, where permitted by law and with your consent where necessary.
How We Use Your Information:
We use the information we collect for various purposes, including:
Providing, operating, and maintaining this service.
Processing transactions and managing bookings and memberships.
Communicating with you, responding to your inquiries, and providing customer support.
Sending you technical notices, updates, security alerts, and administrative messages.
Sending you marketing and promotional communications (in accordance with your preferences).
Personalizing your experience on our site.
Monitoring and analyzing trends, usage, and activities in connection with our site.
Detecting, investigating, and preventing fraudulent transactions and other illegal activities.
Complying with legal obligations and protecting our rights and property.
Developing new products, services, features, and functionality.
Legal Bases for Processing:
We process your personal information based on several legal grounds:
Necessity for Contract: Processing is necessary to perform a contract with you (e.g., providing access to services, processing payments).
Consent: We may rely on your explicit consent to process certain sensitive personal data (like health information) or for sending marketing communications. You can withdraw consent at any time.
Legitimate Interests: Processing is necessary for our legitimate interests, provided these do not override your fundamental rights and freedoms (e.g., improving services, preventing fraud, marketing to existing customers unless they opt-out).
Legal Obligation: Processing is necessary to comply with a legal obligation (e.g., tax laws, regulatory requirements).
To exercise these rights, please contact us using the details provided below. We will respond to your request in accordance with applicable law.
Sharing Your Information:
We may share your personal information with third parties in the following circumstances:
Service Providers: We share information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf (e.g., payment processing, hosting, analytics, marketing, customer support). These parties are bound by confidentiality obligations.
Legal Compliance and Protection: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or a government agency's request), or when we believe disclosure is necessary or appropriate to protect our rights, property, or safety, or the rights, property, or safety of others.
Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
With Your Consent: We may share your information with your consent or at your direction.
Aggregated or De-identified Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you.
Your Data Protection Rights:
Depending on your location and applicable laws, you may have the following rights regarding your personal information:
Right to Access: Request a copy of your personal information.
Right to Rectification: Request correction of inaccurate or incomplete information.
Right to Erasure ("Right to be Forgotten"): Request deletion of your personal information under certain circumstances.
Right to Restriction of Processing: Request that we limit how we use your personal information.
Right to Object to Processing: Object to the processing of your personal information in certain situations (e.g., direct marketing).
Right to Data Portability: Receive your personal information in a structured, commonly used, and machine-readable format and transmit it to another controller.
Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent.
Right to Lodge a Complaint: Lodge a complaint with a supervisory authority.
To exercise these rights, please contact us using the details provided below. We will respond to your request in accordance with applicable law.
Data Security:
We have implemented technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
Data Retention:
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Cookies and Similar Technologies:
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. These technologies help us analyze site usage, improve user experience, and potentially deliver targeted advertising.
Links to Other Websites:
Our site may contain links to websites or services of third parties that are not owned or controlled by us. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit.
Children's Privacy:
Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information.
Changes to This Privacy Policy:
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we provide. We will post the updated policy on this page. Your continued use of this service after the revised Privacy Policy constitutes your acceptance of the terms.
Contact Us:
If you have questions or comments about this Privacy Policy or our data practices, you may contact us at:
Emirates Strength & Fitness
101 Sheikh Zayed Road, Floor 15
Dubai, Dubai, UAE